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November 14, 2005

Heels-on-Wheels

fashion_van.jpgClaudine and Brian Gumbel melded luxury shopping with the Fresh Direct concept and came up with a truly New York idea. Gut-renovating the interior of a 2005 Ford Winnebago, the Gumbels transformed it into a mobile boutique, Caravan. The look is sleek. Artwork adorns the walls, hip vintage pieces fill an armoire, and video screens project runway footage. Caravan makes private house calls, but is not above stopping for walk-ins.

Always laden with new pieces, the image is young, with a tendency towards Los Angeles style. Caravan juxtaposes brands like Original Penguin, Generra and Rock and Republic with young designers' labels such as Yeohlee, Jak&Rae and Skull & Bones. The company's private label, 'C,' features staple travel pieces in blacks, grays and white and a stylist is always on hand.

Caravan is up and running on Saturdays and Sundays with a maximum capacity of ten people. For those of you prone to car-sickness, check out their online store.

The next time you spot a Winnebago trolling through Manhattan, stick out your thumb. The purchases you make will stop traffic.

Track them down.

Posted by EMC at November 14, 2005 03:54 PM

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