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August 25, 2005

The Current Trend

small pic.jpgWhat is news worthy in America? According to The Google page called Zeitgeist (defined as the general intellectual, moral, and cultural climate of an era), this is a site that is regularly updated to reflect tidbits of information related to the search behavior of Google users (most of the world for that matter).

For the Week ending Aug 22, the top 3 gaining queries in America were: 1. Jude Law, 2. Skylar Deleon, 3. Courtney Love pregnant and Eva Longoria was number 15. A girl crush ladies?

Out of these Zeitgeist lists emerges a youth-focused network designed to bridge the gap between the Internet and television news called Current (backed by Al Gore). Current debuted this past August and derives content from the viewers (20%) and current trends searched via Google. Mostly, it is a loop of short subject features, from 15 seconds to five minutes. In an MTV/living blog like fashion,Current has been described by one as a tapas bar of ideas.

Although segments are repeated over and over, the news stories boast important and influential topics fit for the young and the restless surrounding such current issues in Gaza, Sudan, and other matters that will affect our generation now and in the future. Gore has been quick to say the network espouses no political agenda or ideology...I sense many (conservative) viewers will hardly find this statement to be the elephant in the room.

In other Google News...here is something new to chat about. Google launches an instant messaging program called Google Talk this week.

Posted by Shari at August 25, 2005 09:00 PM


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